Wednesday, September 17, 2014

Are Websites 

to Become Obsolete?



webtraffic
During every cycle of technological growth, someone declares an aspect of our daily culture “dead.” SEO, print media, blogging – even the internet itself – they’ve all been tapped for extinction. Yet we still have newspapers to read, we still have search engines to please, and blogs now number over 152 million.
This does not, however, negate the sentiment that some (or even all) of these mainstays are on their way out. If you think of death more as a transformation into something new, then print media is definitely experiencing that process. As is SEO, blogs, infographics, and even the mighty website itself.
It’s an obvious truth that websites as we know them are a thing of the past. They are evolving out of necessity, and in a sense, into utter oblivion. Why? Because that’s simply the nature of technology; it’s anything but static. And if your website is static, it’s an endangered species.
Why Websites Must Evolve or Die
Think about a typical website, say circa 2005. It’s a hub of information, yes, but a pretty flat and stagnant hub. Sites in this vain trying to compete in today’s marketplace have an insurmountable challenge. Look at dynamo apps like Flipboard and Facebook’s Paper. They are alive, by comparison; bursting with images and media, multifaceted, and far more engaging. Even the most successful blogs, updated daily, can’t compete with this kind of freshness and relevancy.
Technology is central to our lives because it flows at the pace of human evolution. Things that are static will always fall away, because life requires energy and movement. If you’re finding yourself stuck in the evolution of your business, take a look at your reliance on static pages and information. Remember that the internet in many ways mirrors the methods of our minds. It’s always firing, also sending new information. The most successful examples of online media these days matches that vibrancy.
How Social Media Breaks the Mold
Sites like Twitter and Facebook are not traditional websites because every second spent on either brings about a new experience. They are the polar opposite of static media, with streams of data and information available every nanosecond.
Furthermore, social media is insanely popular because it is highly customizable. If you were inundated with every tweet and status update, social media would cease to be relevant. Because you can choose whose information you are presented, it’s tailored to your liking, and engenders immense loyalty.
Is it any wonder why Google is fervently pushing folks to Google+? They understand the evolution taking place. We as business owners should too.
Consider a dynamic feed like Twitter’s juxtaposed with a static website. On the former, you could get lost for hours consuming fascinating details. On the latter, you’ll get the entire download in just a few minutes, and be ready to move on.
Companies that still cling to the notion that singing their own praises will amuse the masses are already finding success is fleeting. Given the choice between an ever-changing flow of excitement and a self-centric diatribe full of hard sells, it’s easy to see why social media is spelling death to the static website.
Adapting Your Online Business to the New Paradigm
If you want to think like a trendsetter, reevaluate your business with an eye to a new presence. The old way looked like this: build a website, do everything possible to make search engines rank you, launch numerous marketing campaigns, and essentially work your tail off trying to get attention. The problem is, consumers aren’t all looking for your services like this anymore.
The new game in town is found in the ever-present flow of dynamic media. If you want to compete with any sense of longevity, engage your future customers into a dialogue first. Hook them into your sphere by providing multiple channels of relevant, unique, and quality content offerings. Use social media to have a daily stream of industry-related blasts, creative reveals, and various other ways of joining them in the daily flow. In other words, meet them where they are at, with information they actually want to consume.
Websites of yesteryear are like stop signs now. They’re always there, espousing the same information. And they’re expecting users to find them. It’s your job to find your audience, and to do so in a manner that matches their day to day behaviors. It’s your job to offer your audience things with tangible value before they become your customers.
The Good News and the Bad News
The more challenging aspect of this new stream-like way of marketing is obvious: it’s new, it’s different, and it requires more effort out of the gate. But the really, really good news is that the customers you do retain through this method are likely to remain fiercely loyal, if you provide a good product and service. Marketers in the modern age have to, in essence, romance their future customers. Once you do so with integrity, people are likely to keep coming back, because an actual relationship is formed.
In many ways, this is bringing more honesty to marketing. Since we really do have to work harder and harder to acquire new customers, we need to make darn sure we never take them for granted. Follow-through is as essential as the initial content offerings – all these pieces create the perfect company model. Balance is integral.
The sooner you dive into the new paradigm, the more likely your business will thrive. Change is always inevitable, and the true success stories are those who dared to shift focus before mass consciousness caught up. There’s still time to be an early adopter – step one is evolving your dying static website.
What are some key creative ways you’ve already evolved your online presence?

avatar
Digital producer, online marketer, community manager, and multi-faceted writer Tina Courtney-Brown has been managing cross-functional teams for online businesses since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, community management, social networks, and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and spiritual counselor.  Learn more at her personal website, or find her on Facebook and Google+.

5 Ways Twitter Is Making RSS Obsolete

5 Ways Twitter Is Making RSS Obsolete

http://blog.protocol80.com/2011/01/26/5-ways-twitter-is-making-rss-obsolete/


Be honest here: do you subscribe to RSS feeds?  More importantly, if you do subscribe to RSS feeds, do you actively monitor them and read the content posted to them or do you ignore it or forget to look?  It’s no secret that a lot of news stories are being broken on Twitter before they’re seen anywhere else in today’s news stream, and as a result more folks are turning to the ever-popular social website not just to communicate, but to learn.  Here are three reasons that Twitter is becoming the one-stop shop to get your news, and why RSS is becoming less-important to mere mortals.

A Level Playing Field

Let’s say you’re the biggest Shaquille O’Neal fan in the world.  Would you rather read an RSS feed from a Shaq fan site or follow him on Twitter so you can hear all of the developments in his career first-hand?  Alright now let’s take into consideration the fact that Twitter lets you actually interact with Shaq.  Sounds like a fan’s dream come true, right?
Much like blogging before it, Twitter provides a level playing field that gives everyone the same opportunity to interact and contribute to the community.  Moreover it cuts out the middle man so that you can follow industry leaders directly rather than going through a third-party source, and the same is true for your potential customers.  Let’s take the Shaq example above and change it to your favorite brand – now customers can not only receive updates and support for the products and services they love but they can communicate and interact with people who work for the company directly.  If you’re marketing the opportunity is pretty obvious.

Social Curation

Twitter is all about following people who post content you like, and as a result you have an extra layer of curation that RSS can’t provide.  If I subscribe to my favorite tech news website’s RSS feed I’ve opened up my floodgates to all of their content.  Whether I’m interested or not, each story they send out over their feed will need to be reviewed so that I can pick out headlines I like.
On Twitter, because I’m following people who post news and content I enjoy, I’m more likely to be exposed to relevant information.  More importantly there’s an added opportunity to discover new things on Twitter.  If I’m following Donny and he posts something I haven’t seen before I’m more likely to follow through because I know we like similar things.  On the other hand, if a foreign news story comes through my Engadget feed that doesn’t seem interesting it gets skipped 9 times out of 10.

Instant Access

As the mobile device market continues to explode more people are turning to the phone in their pocket to not only consume but produce news.  The reason news breaks on Twitter first is because it’s so accessible and viral.  With a mobile phone connected to Twitter we effectively all become news reporters.  See something cool on your way to work?  Snap a twitpic and send it to Twitter – a few retweets later and your own personal news story has gone viral.
I don’t care how good your favorite news website is, they can’t compete with 100 million independent journalists giving first-hand coverage of the events in their everyday lives, and even if they could, by the time a story was edited and posted to their site for your RSS reader to pull down it would have already broken 1,000 times via Twitter’s unfiltered news stream.

People Like Interaction

RSS feeds are a one-way street.  I subscribe and then content gets delivered to me, and I can choose to partake or not.  In some cases I can click through to a blog post, sign into the website from which the feed originated, and finally leave a comment but that functionality is not inherent to RSS itself.
The whole point of Twitter is to communicate.  If someone posts a cool article I can very quickly retweet it to pass it along to friends or send an @ reply to give feedback to the author.  In the end Twitter promotes communication and gives businesses an opportunity to build relationships with their prospect clients and customers.

Universal Adoption

Finally, Twitter is cool, modern and is becoming a standard medium for businesses and consumers to interact.  When was the last time you heard or saw a company plug their RSS feed on a radio broadcast or TV commercial?  It doesn’t happen.  RSS is too complicated to quickly explain in short order.  On the other hand everyone understands what a social network is and roughly how it works.
If your blog or website has an RSS feed but you’re not on Twitter you’re missing the boat!  Ask your everyday customer if they subscribe to your RSS feed or if they even know what an RSS feed is.  You’ll probably get a blank stare.  Now ask the same about Twitter.  Chances are very good they’ve at least heard of it or know someone who uses it if they don’t already themselves.  If people are already on Twitter your small business should be too!

I certainly don’t think RSS is dead except for as a primary means for news aggregation.  It still serves a useful purpose on the back end of websites so develops can display information, and it’s still a great way to subscribe to certain kinds of content like podcasts.  That said even the geekiest folks I know are starting to turn to Twitter to see what’s going on with their topics of interest instead of an RSS reader.

Thursday, June 27, 2013

Will Facebook RSS Replace Google Reader?

Will Facebook RSS Replace Google Reader?


A few weeks back, I spotted mentions of RSS feeds in Facebook’s code. With the closure of Google Reader at the end of the month, Facebook could be a new place to keep up-to-date with content from around the web.
Facebook code revealing RSS Feeds
Facebook schemas list all the types on content and the connections between them. Users have photos, photos might have a place and so on.
A new entry appeared - now users have RSS feeds, each RSS feed has multiple entries, and a list of subscribers. What’s surprising is that the code mentions RSS specifically, and distinctly from existing interest lists and friend lists. Also, note that this is unconnected to Facebook outputtingRSS feeds, which they’ve done for a while.
I’ve tried to access RSS feeds through the API, but it’s currently locked down, and only available to whitelisted apps.
Facebook could make a great RSS reader, and I’d hope something gets launched before Google finally pulls the plug on Reader.
Update: Facebook have removed rssfeed and rssentry details from the schema.
   Facebook
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Wednesday, February 15, 2012

Publishing RSS and ATOM Feeds using WCF 3.5 Syndication Libraries

By Adnan Masood | 5 Feb 2008 | Unedited contribution
The Code Project


Introduction

Windows Communication Foundation with its 3.5 release provides several new and useful features including capability to publish and consume syndication feeds in a much easier and uniform way, right out of the box. This article focuses on using the WCF 3.5 libraries namely System.ServiceModel.Syndication namespace to create and publish an RSS and Atom feed from the same code base.
Background

Syndication feeds are data formats to provide users with contents which updates frequently without them having to visit the corresponding websites individually. Atom and RSS are two popular syndication formats. This feature helps readers to keep up to date with their favorite websites in an automated fashion instead of checking each of them manually. This method of syndication is quite popular with blogs, news headlines and podcast to name a few content providers.

RSS (Really Simple Syndication) is a popular web feed format containing either the summary or full text of associated contents. Another format for web feeds is Atom which differentiates itself in terms of content model, date Format, internationalization and modularity from RSS. Details of these formats and their comparison are beyond the scope of this writing but it can be found on the links citied in the reference section.

As we’ve established above, RSS and Atom are suitable for more content oriented entities and therefore it raises an important question of why do we need web feed support in a connected application development framework like WCF? The answer lies in one word, REST (Representational State Transfer). Briefly speaking, by introducing the webHttpBinding and UriTemplates, Microsoft has depicted their interest and paradigm shift towards the Web 2.0 model of REST style services. Asp.NET MVC framework is also closely tied with the REST style development. The Syndication support is among the core component supporting the big plan which constitutes of

Web feeds get parameterized and treated as a service.
The request and response over HTTP-GET is based on standard web feeds format, utilized by a wide variety of aggregators.
Underlying WCF libraries provide built in support for UriTemplate parsing and hence leveraging the “hole in the Uri” pattern over HTTP-GET for service invocation.
WCF 3.5 provides built in syndication support for standardized web feed format responses hence supporting parameterized Uri over multiple end points.

An example which follows shortly will clarify the above mention points.
System.ServiceModel.Syndication Namespace

System.ServiceModel is the new namespace provided with WCF 3.0 and now with WCF 3.5, Microsoft has added few more namespaces to it and ServiceModel.Syndication namespace is one of them.

Some of the prominent classes of System.ServiceModel.Syndication are as follows.

Class


Description

Atom10FeedFormatter


(De)Serializes a SyndicationFeed instance in Atom 1.0 format.

Rss20FeedFormatter


(De)Serializes a SyndicationFeed instance in RSS 2.0 format.

SyndicationContent


Base class for representation of syndication content.

SyndicationFeed


Represents a top-level feed object both in Atom 1.0 and RSS 2.0.

SyndicationFeedFormatter


Abstract class serving as base class for formatters (Atom10FeedFormatter, Rss20FeedFormatter).

SyndicationItem


Represents a feed item, for example an RSS or an Atom.

TextSyndicationContent


Represents any SyndicationItem content intended to be displayed to an end user.

UrlSyndicationContent


Represents syndication content that consists of a URL to another resource.

XmlSyndicationContent


Represents XML syndication content which is not intended to be displayed in a browser.


For the rest of this enlightening article, please click on the link for this blog post's title above.

Sunday, November 28, 2010

ROME in a Day: Parse and Publish Feeds in Java

O'Reilly XML.com
February 22, 2006

Ready to parse and publish RSS and Atom feeds in Java? In this step-by-step tutorial, we'll show you how to pull in an existing feed, add your own content, and publish the results in a new format, all in 100 lines of code. (200 lines with whitespace and comments.)
Knowing that RSS and Atom feeds are "just" XML, you might think that parsing and creating syndicated feeds in Java should be a snap. Pick any one type of RSS, and you might be right. Unfortunately, there are at least ten flavors of RSS and Atom out there: RSS 0.90, RSS 0.91 Netscape, RSS 0.91 Userland, RSS 0.92, RSS 0.93, RSS 0.94, RSS 1.0, RSS 2.0, Atom 0.3, and the newest addition to the bunch, Atom 1.0. Then there are all the namespace modules, like Dublin Core, Media, and so on. It's all messy enough to make a grown programmer cry. Wipe those tears, Java developers, and say hello to ROME.

 

When in ROME


In this tutorial, we'll be using ROME to do all the heavy lifting. ROME is an open source (Apache licensed) Java library which is designed to make it easy for you to parse and create syndicated feeds, regardless of format. In fact, all of the variants of RSS and Atom mentioned earlier are supported by ROME.ROME doesn't just come with features, it also has a proven track record on sites like My AOL, CNET Networks, and Edmunds.com. The Powered By ROME wiki page describes how ROME is being used in these and other applications.
The basic approach of ROME is to parse any RSS or Atom feed item into a canonical bean interface. This lets you as a developer manage fairly homogeneous item beans regardless of their original format. Even better, ROME makes it easy to create a new RSS or Atom feed, using those very same beans. This tutorial is going to show you how to do just that.
(To read the rest of this article, please click on the link in this blog post's title above.)

Friday, September 17, 2010

Create RSS 2.0 and Atom 1.0 in Asp.Net 3.5 C#

March 14, 2010
Deepu MI's Blog


In this article I am going to explain how we can create web syndications like RSS 2.0 and Atom 1.0 in Asp.Net and C# with very minimal code.

RSS 2.0
Really Simple Syndication (RSS) is one of the syndication feed formats which can get the frequently updated content from the web site. (Refer: http://en.wikipedia.org/wiki/RSS).
The specification of RSS format http://cyber.law.harvard.edu/rss/rss.html. RSS is most widely used syndication format.

Atom 1.0
Atom is a syndication format which is more flexible than RSS. Atom came into existence out of a need to improve RSS. (Refer: http://en.wikipedia.org/wiki/Atom_standardard)

In Asp.Net 3.5 frame work we can create subscription feeds with very minimal code using System.ServiceModel.Syndication namespace which contains all of the classes that make up the Syndication Object Model. For example below is a sample Blog class I am defining a public method and some properties to retrieve the blog items (I have hardcoded two items you can replace this from your database logic).

The next step I am going to create another class called Syndication Helper which converts our web content to syndication format.

Code Explanation

Uri uri = new Uri(“http://deepumi.wordpress.com”);

Configure your site url ( blog or news).

SyndicationFeed syndicationFeed = new SyndicationFeed();
Syndicaiton Feed class represent a top level of feed object, (you can add your blog name / site name with description and the last blog/site updated time).

List items = new List();
Syndication Item class represent a individual feed atom/rss.item object like item url, item description, item id, last updated etc. Here I am creating a syndicaiton item collection object which mapping from MyBlogList() method.

List oBlogList = Blog.GetMyBlogList();
foreach (Blog oBlog in oBlogList)
{
SyndicationItem oItem = new SyndicationItem(oBlog.Title,
SyndicationContent.CreateHtmlContent(oBlog.Description),
new Uri(oBlog.Url),
oBlog.BlogId.ToString(),
oBlog.LastUpdated);
items.Add(oItem);
}

Finally you are return the SyndicationFeed object to the aspx pages.
Now we need to render the atom and rss content in the aspx pages.

Create a new aspx page called rss.aspx and make sure there is no html markup in the page(just a blank page)

Code behind (RSS page)

Create a new aspx page called rss.aspx and make sure there is no html markup in the page(just a blank page)

Code behind (Atom page)

Hope this help and If you have any comments, please feel free to write your feedback.

You can download the entire article from here or copy paste this URL

http://www.4shared.com/file/240764190/b37e055d/Feeds.html

Thanks
Deepu

Wednesday, June 23, 2010

Unleash the Marketing & Publishing Power of RSS

•Get all of your online content and marketing messages delivered to your receipients. No spam filters, no blacklists, no problems.
•Win back your customers and prospects by finally getting your messages through to them.
•Increase your natural search engine rankings and drive fresh traffic to your website.
•Get your content published on other sites, generating more visitors and exposure for your business.
•Ultimately, use RSS to increase your sales, develop profitable customer relationships and better monetize your online content.
•RSS publishing is easy and using some tools can even be free. You can start using it today without any cost whatsoever!
How Well-Known Marketers and Publishers Are Already Profiting from RSS

•BTI Communications Group: Search Engine Rankings
BTI Communications Group is a small VoIP solutions provider, but using RSS they acheived #1 search engine rankings for their most important keywords, such as voip solution provider on Google. While their larger competitors are investing in search engine campaigns, BTI is achieving top positions for free. They also increased the traffic to their corporate site for 75%.


•Lockergnome.com: Improved Clickthrough Rates
Lockergnome.com, one of the most popular tech sites on the Web today, used to distribute more than 400.000 e-mail newsletters weekly. Today, they have 5 times more RSS subscribers than e-mail subscribers and their RSS clickthrough rates are 500% greater than their e-mail clickthrough rates.


What is RSS?
RSS is a simple to use publishing tool for marketers and publishers, which allows you to easily get your internet content delivered to your subscribers and to other web media.
[to find out more about what RSS is, click here]

Up until now most internet marketing tools could be used only for a specific internet marketing activity (such as direct marketing, search engine marketing, business blogging, internet advertising, digital public relations, e-commerce, ...).

There has never before been a single tool to improve, enhance and power all of them, without prejudice.

But RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix.

How Can RSS be Used by Marketers and Publishers
•Direct marketing
•E-zine publishing
•Public relations
•Monetizing online content
•Customer Relationship Management
•Advertising
•Internal and team communications
•Search engine optimisation
•Lead generation
•Online publishing
•E-commerce
•And much much more ...


"Rok's book is the most comprehensive guide on RSS for marketers. A milestone document that clearly defines the role of RSS in the marketing mix and gives concrete instructions and tips regarding how to best leverage this powerful and game changing capability."

--- Dick Costolo, Feedburner"Rok, What you did is not fair! You've left everyone else nothing more on the subject of RSS to write about.

Now I understand why Pakii calls your book the 'best on the planet' - I agree. It is the most comprehensive, detailed and complete writing on the topic of RSS feed marketing and publishing I've read.

My notebook has tons of notes to myself, made while reading your book - in ONE sitting, lasting just under 4 hours. I simply couldn't stop. There'll be a lot of changes implemented soon on my various RSS feeds, thanks to what I picked up from your guide.

All success,

Dr.Mani Sivasubramanian
Author: How To Profit From RSS Feeds
http://www.RSS-Marketing.com""Hello Rok -

Just a note to say I love your material on RSS. (You have new fan here!) IMO, you do a wonderful job of explaining exactly how RSS can help grow a business . One of your articles several weeks ago prompted me to have a look at your site.

I bought both your "Unleash the Marketing and Publishing Power of RSS" and the [ competitive print book title removed from the letter ] book. From a marketing-relevant standpoint, your book blows the other out of the water.

Anyway, saw another of your articles come through today and thought I'd drop you a line.

Regards,
Bobette Kyle
http://www.WebSiteMarketingPlan.com
Marketing Plan and Web Promotion Information" Take a Look at Some Quick Examples of How Companies are Already Using RSS ...
•MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.


•BTI Communications, a VoIP company achieved #1 search engine positions for their most important keywords in a highly staurated market, only using the power of RSS.


•Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.


•Some affiliate managers already communicate with their affiliates using RSS.


•FindSavings.com uses RSS to deliver savings coupons and related information.


•Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.


•A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews, “radio” shows and even audio messages to their customers.


•Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.


•Other companies are using RSS to deliver whitepapers and other educational content.


•One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.


•Many internet publishers are using RSS to deliver their newsletters.


•Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.


•Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?


•Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.


•Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes.
Discover the Marketing Power of RSS Today
If this is enough to convince you that you need to implement RSS as part of your internet marketing strategy now, click here to order the "Unleash the Marketing & Publishing Power of RSS" e-book, acclaimed as the best and most comprehensive guide on RSS for marketers by leading RSS developers, marketers, experts and thought leaders. This is the only report on RSS that is fully supported by the RSS industry.

Your order is completely risk-free, as the e-book comes with a 90-day unconditional money-back guarantee.



If not, keep reading to find out more in-depth how you can benefit from RSS ...

New -- Just added to this package: a bonus 1 hour and 15 minutes RSS video on RSS Marketing for Beginners

A new video covering the basics of RSS marketing has just been added to the Unleash the Marketing & Publishing Power of RSS package.

Just over 1 hour and 15 minutes in length, the video covers everything from what RSS is, why it matters to marketers, what marketers can do with it to an in-depth explanation of the 7 key steps to RSS marketing success.

You will receive this video as a bonus gift with your order of Unleash the Marketing & Publishing Power of RSS.RSS in Detail
How RSS Will Increase Your Business Success
Improve Your Search Engine Rankings

RSS will increase your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site.

It will generate completely new traffic for you and help you increase the power of your existing traffic sources.

It will get you listed almost immediately, even at directories like Yahoo!, and will get you #1 positions for your most important keywords and phrases.

And the best part: it's free and quick; takes less than a day to do.

100% Content Delivery

Forget about spam filters that are keeping your content away from your subscribers. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on.

With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...

And don't forget about the power of RSS personalization and autoresponder messages, which are already possible.

Discover New Marketing Opportunities

New times bring new marketing opportunities, and RSS is the leader in this area as well.

•Use it to increase the sales of your affiliates by providing them with RSS feeds to better promote your products.


•Launch your own RSS product feeds and digital catalogues (Amazon started publishing those not long ago) that bring your products directly to your recipient's desktops. Amazon is doing, but not many other people yet. Be among the first and get a lion's share of your target market.


•Market through branded RSS aggregators and establish a constant connection with your subscribers. It's just like having a branded e-mail client that your customers and prospects are using every day ... but much cheaper.


•Find innovative ways of delivering your ads and direct marketing messages directly to your audiences, making sure they are actually read.


•Autoresponders are a great marketing tool, but are becoming ineffective because your prospects just don't want to give you their e-mail addresses. RSS gives you this very same power, but without the fear people have with e-mail.


•Use RSS to market to your existing customers, affiliates, business partners and employees/team members.


•Publish your own "podcast", a special RSS feed, which carries audio. Perfect for your own audio "radio station" or for getting your voice to your readers, without having to worry about too large e-mail attachments. Podcasting got so big that not only every respected internet marketers is using it, but also huge corporations like GM.


•Use RSS to deliver latest posts and topics from your forums directly to your readers, to increase forum popularity and the quantity & quality of conversations.

Get Your Content Published On Other Web Sites

Get your content easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field.

Again, it's free and easy, and has the potential of bringing your content to thousands and thousands of new prospects, who are ready to buy now.

Generate New Subscribers More Easily

Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests.

That means that by having an RSS feed you can raise your visitor-to-subscriber conversion easily.

Just imagine how converting more visitors in to subscribers will improve your long-term sales ... every additional subscriber you get means a new potential sales and a long-term relationship that could lead to dozens of sales on the long-term, especially if you convert him in to an affiliate.

If however you're not using RSS, these sales could easily be lost.

Don't Worry About Messages From Your Customers Not Reaching You

E-mail messages, yes, even those from your customers and their business enquieries, are often lost due to spam filters.

With RSS, no messages from your customers or prospects will ever get lost again. That means that you'll now capture every business enquiery and respond accordingly, turning it in to a real sale.

(For the rest, please click on the link in the title)

Monday, April 19, 2010

Do XML Sitemaps Actually Help?

By Wesley LeFebvre
Posted on April 14, 2010
Site-Reference News


I don't know about you, but I stopped worrying about using XML sitemaps on most of the websites I manage a long time ago. Frankly, I felt It was a complete waste of my time trying to keep them updated regularly. There was no noticeably difference in the way Google crawled each website, or indexed the updated pages. So I DON'T agonize over them anymore.

I think site-maps are a great idea, and maybe they'll be better in the future, but I honestly feel like site-maps have been more of a nuisance than anything. They give a false sense of security that a page will be indexed or updated in a timely manor. And from my experience, an XML sitemap submission does not guarantee much of anything.

If you have a website or pages you want to get crawled frequently, here are a few things you might want to put your focus on before you worry too much about your XML sitemap.

Add a blog to your website! I can't emphasize this enough. If you have a website, you need a self-hosted blog. Twitter is great, and so is facebook, but a blog brings people and the search robots to your website. Update it weekly, and you'll establish yourself as an authority, attract readers and links, plus Google will crawl your website for updated content more frequently.

Link to your important pages! Do you have several "important" pages many clicks into your website? If so, you need to bring them closer to your home page. If you have several links on your home page to the less important pages, you may want to rethink your navigation structure.

Get more links! If your website isn't being crawled very frequently, maybe you need more links. Link-building is still as important as ever. Don't ever underestimate the power of link-building.

Create a static HTML sitemap. A static sitemap is great because it helps users find the most important content on your website. Obviously, it will do the same for the search engine robots too.

Even if an XML sitemap helps get your pages indexed, it's not going to help much with your rankings. An important page that wouldn't have been indexed otherwise, isn't going to show up in the top of the search results if it isn't getting any PageRank. Don't get too excited about getting your pages indexed. Indexation doesn't equal ranking.


If you use a content management system like wordpress, you can try a sitemap generator. I haven't used it myself, but this one has over a thousand reviews, most of which are very positive.

In conclusion: If rankings are important to you, then finish optimizing your website before you worry too much about your XML sitemap. What has your experience been like using an XML sitemap? Has your experience been different than mine, or about the same? Leave a comment and let us know.

Wesley LeFebvre is the owner of Seattle Web Services, a Seattle-based search engine marketing company. For more of his great SEO tips, follow him on his popular SEO Rankings Blog.