By Samo Yanezic
You might have seen this term bandied about: "RSS feed." What is it, though, and what can it do for you? That's something a lot of us wonder about, and especially if we are Web marketers, it's something we can use to our advantage.
In fact, by using an RSS feed, both you and your services can be a lot more accessible and visible to people who are looking for you. In many cases, creating an RSS feed is as simple as filling out an online form and then submitting it. Take some time to learn about what an RSS feed is and what it can do for you. In fact, it can be extremely valuable to you in making your business both more visible and more accessible.
What does it mean? "RSS" stands for "Really Simple Syndication," or less commonly, "Rich Site Summary." It's probably true that you've seen this before but didn't know it.
RSS is used for a lot of materials that are then syndicated, like blogs. Let's say, for example, that you read the blogs of your friends or of those you follow professionally. For those blogs you follow, take a look and see if you can find a small orange colored icon with two orange lines around it. That little symbol means that that blog or other content is available through an RSS feed.
When a blog or other material is available through an RSS feed, you can have it "delivered" to you every time it updates with something new instead of having to go read it. And as a Web marketer, for you it can mean that you can get product updates, news about services, etc., out to subscribers in a way that's convenient to them so that they know what's going on without having to come and search you out.
With an RSS feed, all of the content you subscribe to can be delivered to you so that you don't have to go to continually check for updates. Therefore, if you offer an RSS feed for your own information, you're also recognizing the fact that your subscribers are busy and are making it that much easier for them to follow you.
It's a simple process to create your own RSS feed so that you can provide this service to your customers, potential customers and subscribers, too. How do you go about that?
One of the best ways to do it is to create your own blog. With a blog, you generally have RSS capability built right in so that it's a simple matter to set up an RSS feed. This makes it much easier for people to follow updates, news, new product information, and any other information you might want to post to your blog and that you want people to know easily. This makes it much easier for the people who do want to know these things to keep abreast of them.
So figure out what information you want to get out there, and make sure you set up a way for people to easily pay attention to and follow you. This is something that some people have difficulty doing, but an RSS feed can solve this problem quite easily.
Samo Yanezic is the Webmaster of Financial Freedom Informant.com - The Net`s Growing Source for Online Home Business and Investments Education. You can visit the site for more free help and advice. See also the Define RSS page.
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