By Erik Heyl
If you've been online for any length of time, you've probably come across RSS feeds. If not, you might be wondering exactly what they are and why you should care. This is perfectly understandable as the technological world is growing at an immeasurable pace that leaves even so-called "hardcore" nerds panting. But how to define RSS?
RSS stands for Really Simple Syndication and is in fact a method of disseminating information quickly without much fuss. Simply put it is not one specific web feed format but many different ones used to publish frequently updated information, be it blogs, video, text, audio, in a standardised method, such as XML. Also called a web feed, the information included can be either full or summarized text as well as miscellaneous information such as publication dates, and authorship.
But how does this benefit the average person? It is great for busy people as RSS feeds give them the option to subscribe to many frequently visited websites and have those updates and news available to them in one place through the use of an RSS reader. And it doesn't really matter what the person uses as it is generic and can be read from anywhere by any reader, from a web browser to an iPhone.
That being said, if you own a website, be it for a physical or digital product or service, you might be wondering how an RSS feed can help your business grow. An RSS feed along with other forms of traffic, from article marketing to pay per click, allows you get "get the word out" about your product or service in quick and efficient manner. This also aids in getting more traffic to your site as well.
Over time, if done correctly, this will also increase the perception that your site and your business are serious and will be there for your customers.
But how can you submit an RSS feed? After all, unless you are in a technology related business, your expertise is most likely not Internet programming, graphics or websites. Your expertise is your business. You may be put off by what you perceive as something requiring a lot of time or technical expertise. In the early days of content syndication, this was true. But, unless you want to learn the ins and outs, it does not have to take a lot of time, nor does it have to be technical.
One method would be to set up a WordPress web log or blog. Any time you post to the blog, it will automatically create and submit your rss feed. The main issue with this method is that it takes time to setup properly and can become quite technical, quite fast and there is not the best documentation available to help you.
Another option is to pay your webmaster to do this or hire a contractor. The downside with this method is that you need to double check the work and you are held hostage to their schedule. And what if they decide to raise their rates?
The final option is to learn to do it yourself. But you need to be able to do so without all the technical jargon that seems to pervade most courses on technical subjects. You need to be able to learn it quickly, and be able to apply what you've learned just as fast. The key here is to get past the fear of learning something new. This way, you have total control over your site and can create and submit an rss feed any time you wish.
To start increasing your exposure through RSS feeds, go to create rss feeds.
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