What is RSS? from Writers Weeekly.com

What is RSS?

Page for Feed Validation: http://feedvalidator.org/

RSS stands for Real Simple Syndication. In essence, it is format for a special file on a Web site that has all the latest updates to the site in it. The URL to that file is know as an RSS Feed.

By using a special piece of software called a Feed Reader, you can monitor this file and get notified instantly when a new information gets added to the site.

You may be thinking, "You already send me an email every Wednesday with all your new stuff. Why would I want to use an RSS feed?" Well, we are advocating that you unsubscribe from the newsletter and switch to the RSS feed. There are three good reasons to do this:

1.) The Rise of Spam and Spam Filters - There is so much spam out there now that everyone is using spam filters to try and curb to tide of junk mail. These filters are basically a set of complex rules against which computers compare each incoming email. Because it is ultimately a computerized system, and spammers are devising more and more sophisticated ways to beat these systems, lots of legitimate email gets caught. WritersWeekly.com went from literally zero complaints a few years ago to about 50 complaints a week now from subscribers to our newsletter who can no longer receive it. And when we traced the problem back, 100% of the time is it because our newsletter is getting mislabeled as spam. There seems to be no solution to the spam filter problem other than to communicate with these subscribers in a way that doesn't involve email.

2.) RSS is Instant - Your Feed Reader software monitors the RSS feeds you specify silently in the background. When we update the site, the RSS feed is instantaneously updated as well. That means your Feed Reader software knows about it instantly too and can alert you. No more having to check your email or the Web site for the latest information.

3.) Information in RSS Format is Compact - Since we only send a link and summary of each piece of new information through the RSS feed, you can just access just the information you are interested in. It is a lot faster than opening your Web browser or email program and wading through all the extraneous stuff.

4.) Unsubscribe With Ease - Don't want to subscribe anymore? Or want to stop things temporarily? Delete the feed from your Feed Reader and it is gone. No messages piling up while you are on vacation. No more complicated email commands to get off a list.

How Do I Get a Feed Reader?

There are lots of different Feed Readers, most of them free. Here are some we recommend:

For Windows - FeedReader

For Mac - NetNewsWireLite (scroll to bottom to get the free version)

For Linux - Liferea

Web-based Reader - Bloglines (This is a Web site that you register with to read the feeds. Works with any operating system. Registration is free.)

You can also read feeds through MyYahoo. Log in, then click on "add content" at the bottom of the page, then click on "Add RSS by URL" next to the "find" button. Then enter this URL: http://www.writersweekly.com/index.xml

If you like to explore new software, here is a comprehensive list of Feed Readers for Windows and Mac.

Where Can I Get RSS Feeds from Other Sites?

We're developing a comprehesive list of feeds, but for now we recommend these places to find new feeds:






How to get RSS right

RSS is an essential part of growing a blog's audience, and most get the fundamentals right. Some, however, don't exactly embrace RSS as a medium - and occasionally those who do offer some limited, broken feed that simply isn't worth subscribing to. Here are some pointers to keep your syndication on track.

Offer full feeds

If you're not fully au fait with RSS yourself, you might not appreciate this one - but trust me, there's nothing more annoying than reading an article in your aggregator then have it suddenly come to a halt. Full feeds are better, and will help encourage readers to subscribe. If you're worried about lost ad revenue, don't be - services such as FeedBurner and Feedvertising can be used to keep the money rolling in, whilst you keep your loyal subscribers happy.

Avoid amendments to feed items once they're posted

Some RSS aggregators will show a feed item as new for every spelling correction, alteration or amendment to a post - particularly so if you have full feeds. Whilst I abhor bad spelling, try to minimise the corrections you make (proof reading before publishing can do wonders!), and you'll avoid losing subscribers when the same post comes up 12 times in a row with indiscernible differences. If you do update a post, it's best done clearly marked with an 'UPDATE:' at the bottom.

google_ad_client = "pub-1728235489150363"; google_ad_width = 200; google_ad_height = 200; google_ad_format = "200x200_as"; google_ad_type = "text_image"; google_ad_channel = "7340008063"; google_color_border = "FFFFFF"; google_color_bg = "FFFFFF"; google_color_link = "783853"; google_color_text = "000000"; google_color_url = "aaaaaa";

Don't hide the link to your feeds

If your feed isn't linked via a tag in your header, most web browsers won't pick up on your feeds - and if you hide the link to your feeds away at the bottom of the page, or partway down some obscure column, there's a good chance a potential subscriber won't find your feed at all. Make sure it's obvious - but bigger isn't necessarily better.

Don't post too often

Never posting any new content is bad enough, but posting too much? Even worse. If subscribers can't keep up, they'll unsubscribe very quickly indeed. Split your feeds up if you find this is the case, or simply relax the rate at which you post. Anything more than 20 a day is excessive, and most folk would probably prefer a lot less from most blogs.

Give your readers a good reason to subscribe

I'd hate to labour a point, but it's worth reiterating. You can get everything spot on (technically) with your RSS feeds and still drive away potential subscribers, while other sites with terribly implemented feeds can attract thousands. The real secret to getting a strong RSS readership is to write great content - get the technical details right, though, and you can help keep your subscribers happy.

What is RSS?

What is RSS?

If you’re new to RSS and need an introduction to help you get started, then this tutorial is a good place to learn some basics. You will also learn how to subscribe to the feeds on loadaverageZero so you can find out what’s new around here without having to keep coming back to the site until you want to. That, in a nutshell, is what RSS feeds are all about: Let the information come to you instead of actively searching for it.


What is RSS?
What are those strange little orange buttons?
What is a News Reader?
What is a News Aggregator Site?
Can I access RSS feeds from my Browser?
What is Auto Discovery?
What is Atom?
RSS Feeds on loadaverageZero
Conclusion and Additional Resources
What is RSS?RSS stands for Really Simple Syndication or Rich Site

In summary, and like a magazine or newspaper, it’s a way to supply you with a list of current news items in a brief format so you can scan headlines and choose the items that interest you most. All without visiting the Web sites that publish them. That is, until you want to read the entire article. To do this you just click on the headline like any normal link on a Web site.

Since news headlines come to you instead of the other way around, RSS is referred to as content distribution or syndication.

What are those strange little orange buttons?You will often see that a site has RSS content, or a feed (sometimes called a channel), when you notice a small button (usually an orange color) with the acronym XML or RSS on it. Like this: . The reason you see these XML buttons is because that is the file format that RSS is delivered in, much like Web pages are written in HTML.

The orange buttons (or chicklets) are becoming less common however, often times RSS feeds appear as an option on a menu, and some browsers will have a special way of indicating that the site you are visiting has RSS feeds.

However, many browsers are not equipped to handle RSS feeds in this raw XML format. You may have already run across this if you ever clicked on an RSS link and were surprised by a bunch of computer source code instead of a Web page. Or the browser might even have asked you to download the page because it didn’t know what else to do with it. What you really need is a way of rendering that code into a readable form.

What is a News Reader?

There are many ways to read news feeds. There are dedicated programs called News Readers, many of them free, that are designed to do this. Have a look at these Reviews if you’d like to learn more about downloading and installing one. Note that many people use the terms news Reader and news Aggregator interchangeably. To avoid any confusion, in my view a reader is a program that runs on your computer (sometimes called desktop software), and an aggregator is an online service. The results are pretty much the same—once you’ve subscribed to some feeds, you can browse a list of the latest stories and select the ones you like. Notice I said latest Items in a feed are always displayed with the most recent ones listed first.

What is a News Aggregator Site?

Another approach is to use an online service, called an News Aggregator, which are also free for the most part. This list of Online Aggregators will help you get started. If you are a member of Yahoo! or MSN, you can also subscribe to and access RSS feeds right from your personal page. More information about popular aggregator services can be found further down on this page.

Can I access RSS feeds from my Browser?Some browsers, such as Firefox, have plugin programs that allow you to read RSS feeds from right inside the browser. Sage is one such extension, and it is so simple to install and use, that if you’re just getting started with RSS consider giving it a try. This screenshot will show you what Sage looks like running inside Firefox.

Another handy extension for Firefox is Feedview, which allows you to preview almost any RSS feed without having to subscribe to it first. All you have to do is click on one of those RSS links. Other browsers, such as Safari for Mac, and Opera (which runs on many platforms), have support for reading news feeds already built in, so there’s no need to install anything.
What is Auto Discovery?Many sites, including this one, contain special links to news feeds embedded in the source code of the Web site. This is how a browser is able to determine that a site has feeds, and will usually indicate this through an icon appearing on the browser when you visit such a page. Firefox, for instance, displays a a special icon on the status bar located at the very bottom of the browser:

Note: It is quite possible that the icon will not look exactly like this with your copy of Firefox, depending on what operating system you are using, any theme (or skin) you may have installed, the browser version, and so forth. The easiest way to find out what these things do is to simply hover your mouse cursor over them.

Note: The Microsoft RSS development team recently announced that IE version 7 (due out in 2006) will use this same icon to represent RSS feeds. This is good news for all users, since it represents the beginnings of a consistent method of indicating news feeds—making it quicker and easier to determine if a site has RSS content regardless of which browser you use! Soon afterwards, Opera followed suit.

Many news readers and aggregators can also take advantage of auto-discovery. If you want to subscribe to a feed for a particular site and don’t know the address to the feed resource itself, often you can simply enter the address of the Web page and the program will automatically find the feed (or feeds) for you. Just copy the address of the site and paste it into the reader’s input box.

What is Atom?

You may have heard about something called Atom and wondered what it is and how it relates to RSS. Atom is just a newer feed format, one that is becoming more popular. As a subscriber this isn’t something you need to worry about. Most modern software can cope with the different versions of RSS as well as Atom. The results are basically the same.

RSS Feeds on loadaverageZeroThere are a number of RSS feeds on loadaverageZero. There is one for new posts to my blog, aptly named blogZero, another for Recent Additions to my list of Web resources called drx, and a third for News and Announcements relating to this Web site. If you look in the left menu area, just below the last menu item (which is highlighted because you are visiting this page), there are three pairs of small buttons. Just as in the example status bar icon, the first of these in each row is a link to the raw XML RSS feed, which you can use to import directy into you feed reader or aggregator. The second, larger, button is a link to the same feed via FeedBurner which allows you to both preview the feed in your browser and/or subscribe to it with your preferred RSS reader/aggregator. Notice that these buttons are designed to be easy to spot, as they are miniature versions of the logos that correspond to each of the features of this Web site that have distributed content. Yet another method of previewing headlines from these feeds to visit the dnews interface where you can simply pick them out from the Channel Selector.

Opposite the loadaverageZero feed buttons, in the right margin, is a vertical list of icons that you can also use to access my feeds. I have placed a red border around them temporarily so you can find them easily. The first one is just another way of accessing Recent Additions to drx, and the rest are pre-configured links to feed aggregator sites starting with FeedBurner (note that selecting this link will give you a nice preview of the feed), followed by NewsGator, NewsIsFree, Bloglines, Pluck and Rojo. The next one in the list is another preview via Kinja, and it will display a combination of all of my feeds (hence the term “aggregator”). After this is an icon that will work if you are using a Mac (notice it looks like the Mac logo), followed by a subscription link designed for My Yahoo! and another for MSN. For either of the last two icon subscription links to work, you need to have an account already created. If you don’t, it’s easy, and free, to do so.

Feed Icons

Here are those feed icons and aggregator links again so you don’t have keep jumping all over the page:

Recent Additions

FeedBurner: drx Recent Additions (with preview)
FeedBurner: loadaverageZero (with preview)
FeedBurner: blogZero (with preview)


There are many other RSS feed aggregator sites. The ones I created links to are popular, and also well designed and easy to use. In fact, I have accounts on all of them. I did this in order to make sure they provide quality services.

I understand that when you first get started using RSS, it may seem to be a bit of a mystery. Or, you may be thinking “How will using RSS improve my overall Web experience?” I think that once you get over the hurdle of using RSS feeds this will become readily apparent. If you still have questions about the RSS feeds on loadaverageZero (and in general), feel free to Contact Me. You can also visit the loadaverageZero Discussion Forums where there are 4 Comments on this article.

Additional Resources

For more advanced users, developers and programmers, drx contains a large list of RSS Resources. Of particular note are Michael Fagan’s All About RSS (which includes a glossary of terms) and Mark Nottingham’s excellent RSS Tutorial. For further details on RSS and related topics, Wikipedia is an outstanding source of information:


Enjoy reading your RSS News feeds!

—Douglas Clifton
Last updated: Sunday, March 19th, 2006 @ 12:26 AM EST [2006-03-19T05:26:37Z]