Do You RSS?

By Joshua Hays

I have recently become acquainted with RSS, or Rich Site Summary or Really Simple Syndication (depending on who you hear it from) and am amazed at how it has been forced on internet users in the most recent years through browser updates and site adaptations. If you have a blog or any other source of information that you want people or customers to regularly be a part of, it's practically 'required' that you offer the RSS option.

So what the heck is RSS? Does anyone even really know? There isn't a clear explanation listed anywhere on the sites that want you to subscribe to so how are new or lite internet users supposed to know what it is?

WhatIsRSS.com says that "RSS is a format for delivering regularly changing web content." In short, if you want to know if a favorite site, news or blog has posted an update, the RSS indicator embedded into almost every browser will highlight. It is an easy way to subscribe to information without having to give away personal information. Make sense?

Probably not. RSS has never really be explained, is it even popular among the people we really want to use it? Marketers and business owners are getting a hang of it but the demographic we are attempting to force it upon doesn't yet have an understanding. It's such a useful tool and very easy to use and explain - it doesn't make sense not have a brief explanation somewhere near the RSS subscribe button on your blog or forum that would help to encourage users to make the 'easy' transition into RSS.

I guess this unnoticeable transition is much easier to stomach than something like what we are doing for the digital television transition, huh?

Joshua Hays is an aggressive marketing consultant with a strong background in design and nearly ten years of broad experience involving both B2B and B2C marketing techniques including print and online campaigns. He has advanced knowledge of both the Microsoft and Adobe software suites and is cross-platform, multi-operating system (MAC & PC) trained. Joshua specializes in product and campaign development. Joshua Hays can be reached at http://www.joshuahays.com.

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Tips to Boost RSS Subscribers

By Sean Quah

RSS feeds or Real Simple Syndication is a technology that allows users to subscribe to websites, blogs, video blogs and pod casts, basically helping users to keep track of all their favorite sites and blogs without having to go searching each and every site for new updates.

It is a way for publishers and advertisers to get content out and it also helps in running online businesses and people who work from home. It is gaining popularity in recent times but still there is a need to boost RSS subscribers otherwise the benefits of news syndication are lost. There are ways to increase the subscribers to your news feed.

Firstly using a RSS auto tag by which the readers will know that your web page has a provision of using RSS news feeds thus you do not have to push your RSS feed, the browser does it for you for example web browsers like Fire fox now detect RSS automatically and ask the visitor if he or she wants to subscribe your feed.

Secondly by submitting your feed to RSS directories so that when the users are looking for RSS news feeds and go to RSS directory, they find your feed and if interested can subscribe to it. That is why it is important to submit to as many directories as you can and if you are looking to save time with RSS directory submission then Global Syndication can help you to submit your feed to top 45 directories for under $10. You can do it from working from home or at work.

Thirdly by creating an RSS Landing page which will make things simple for the first time users to understand the concept of RSS and to start using your feed and the best way to do it is to create a separate page on the site describing the news feeds you are offering plus the information of RSS in general.

Finally, by creating a branded RSS News Reader which will save the beginners user time and prevent them from the hassle of figuring out how to get a feed reader and subscribe to it. After following the above mentioned tips you will have a boost in your RSS subscribers and in turn you will succeed in driving more traffic to your website and also you can take this work as a part time job and work from home.

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How to Submit an RSS Feed the Easy Way

By Erik Heyl

If you've been online for any length of time, you've probably come across RSS feeds. If not, you might be wondering exactly what they are and why you should care. This is perfectly understandable as the technological world is growing at an immeasurable pace that leaves even so-called "hardcore" nerds panting. But how to define RSS?

RSS stands for Really Simple Syndication and is in fact a method of disseminating information quickly without much fuss. Simply put it is not one specific web feed format but many different ones used to publish frequently updated information, be it blogs, video, text, audio, in a standardised method, such as XML. Also called a web feed, the information included can be either full or summarized text as well as miscellaneous information such as publication dates, and authorship.

But how does this benefit the average person? It is great for busy people as RSS feeds give them the option to subscribe to many frequently visited websites and have those updates and news available to them in one place through the use of an RSS reader. And it doesn't really matter what the person uses as it is generic and can be read from anywhere by any reader, from a web browser to an iPhone.

That being said, if you own a website, be it for a physical or digital product or service, you might be wondering how an RSS feed can help your business grow. An RSS feed along with other forms of traffic, from article marketing to pay per click, allows you get "get the word out" about your product or service in quick and efficient manner. This also aids in getting more traffic to your site as well.

Over time, if done correctly, this will also increase the perception that your site and your business are serious and will be there for your customers.

But how can you submit an RSS feed? After all, unless you are in a technology related business, your expertise is most likely not Internet programming, graphics or websites. Your expertise is your business. You may be put off by what you perceive as something requiring a lot of time or technical expertise. In the early days of content syndication, this was true. But, unless you want to learn the ins and outs, it does not have to take a lot of time, nor does it have to be technical.

One method would be to set up a WordPress web log or blog. Any time you post to the blog, it will automatically create and submit your rss feed. The main issue with this method is that it takes time to setup properly and can become quite technical, quite fast and there is not the best documentation available to help you.

Another option is to pay your webmaster to do this or hire a contractor. The downside with this method is that you need to double check the work and you are held hostage to their schedule. And what if they decide to raise their rates?

The final option is to learn to do it yourself. But you need to be able to do so without all the technical jargon that seems to pervade most courses on technical subjects. You need to be able to learn it quickly, and be able to apply what you've learned just as fast. The key here is to get past the fear of learning something new. This way, you have total control over your site and can create and submit an rss feed any time you wish.

To start increasing your exposure through RSS feeds, go to create rss feeds.

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