What is an RSS Feed, and What Can it Do For You?

By Samo Yanezic

You might have seen this term bandied about: "RSS feed." What is it, though, and what can it do for you? That's something a lot of us wonder about, and especially if we are Web marketers, it's something we can use to our advantage.

In fact, by using an RSS feed, both you and your services can be a lot more accessible and visible to people who are looking for you. In many cases, creating an RSS feed is as simple as filling out an online form and then submitting it. Take some time to learn about what an RSS feed is and what it can do for you. In fact, it can be extremely valuable to you in making your business both more visible and more accessible.

What does it mean? "RSS" stands for "Really Simple Syndication," or less commonly, "Rich Site Summary." It's probably true that you've seen this before but didn't know it.

RSS is used for a lot of materials that are then syndicated, like blogs. Let's say, for example, that you read the blogs of your friends or of those you follow professionally. For those blogs you follow, take a look and see if you can find a small orange colored icon with two orange lines around it. That little symbol means that that blog or other content is available through an RSS feed.

When a blog or other material is available through an RSS feed, you can have it "delivered" to you every time it updates with something new instead of having to go read it. And as a Web marketer, for you it can mean that you can get product updates, news about services, etc., out to subscribers in a way that's convenient to them so that they know what's going on without having to come and search you out.

With an RSS feed, all of the content you subscribe to can be delivered to you so that you don't have to go to continually check for updates. Therefore, if you offer an RSS feed for your own information, you're also recognizing the fact that your subscribers are busy and are making it that much easier for them to follow you.

It's a simple process to create your own RSS feed so that you can provide this service to your customers, potential customers and subscribers, too. How do you go about that?

One of the best ways to do it is to create your own blog. With a blog, you generally have RSS capability built right in so that it's a simple matter to set up an RSS feed. This makes it much easier for people to follow updates, news, new product information, and any other information you might want to post to your blog and that you want people to know easily. This makes it much easier for the people who do want to know these things to keep abreast of them.

So figure out what information you want to get out there, and make sure you set up a way for people to easily pay attention to and follow you. This is something that some people have difficulty doing, but an RSS feed can solve this problem quite easily.

Samo Yanezic is the Webmaster of Financial Freedom Informant.com - The Net`s Growing Source for Online Home Business and Investments Education. You can visit the site for more free help and advice. See also the Define RSS page.

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The Advantages of RSS (Real Simple Syndication)

By Clif Ray Posey

RSS is an acronym for Really Simple Syndication or can also be stated as the Rich Site RSS is an acronym for XML is utilized for distributing your news headlines through the Web that is known as Syndication. The real power of RSS is indicated in the term Syndication. You can get information or messages across the web instantly to your websites, your readers and/or subscribe

RSS is a simple technology that helps to distribute your information whether it is Product Reviews, Special Offers, Resource Announcements and Articles by syndicating across the net. The more the readers, subscribers and websites that opt to your RSS feeds the more targeted traffic will be received free from their websites.

Websites That Succeeds provided this article and we do offer a free website builder but in addition to that along with the website you get a free blog. You can get real technical and use XML but you do not have to. With RSS Blog It which is the set p u for the blog you can make it so everything you publish (build) a page you blog is automated with the pages you have built were you approved them to go on your blog as you build it.

If this article seem to complicated and you would rather spend time writing instead of tacking care of the technical aspect of this Site Build It is much easier and more automatic with shortcuts to using RSS. Find our more here.

In order to take advantage of this simple technology, you can start by setting up a blog, as Blog's are RSS ready. The users get all the needed information without having to search much around from one web site to the other for new content and the best advantage is that, the website that distribute content through this way gets easier and more exposure.

The RSS readers or aggregates can be defined in two categories such as the Web-based and the Client Software. The Web-based applications are distributed and it is used from the hosted website remotely and can also be used within a web browser and hence it does not need any other software. The Client Software are aggregates that needs to be downloaded in your computer and are either a stand alone piece of software or a part of large piece of software that can be used for reading the RSS feeds. At present, there are many down loadable software programs available in the market, which are large and very complex in function and design.

You need to use RSS, as it helps you keep yourself updated with the accurate and best information available on the web. Your favorite sites need not be checked manually. As you start subscribing to the RSS feeds that you prefer, it will inform you of the news that occurs and save you valuable time that can be utilized to monitor your important business activities.

The users can very conveniently deliver their Internet content to the publishers to deliver their information to the end-users. It is much better as compared to the alert services of the e-mail content that can send you e-mail messages each time the content that is of your interest is published on the specific web site. It lets you to know that a new article is posted on the Web of your interest. All you need to start with the RSS is a News Reader, software that verifies the feed and allows you to read new articles that are added.

In short, RSS connect people in the real time and you can publish the contents and increase website traffic and also rankings of Search Engines. It assists you to generate new subscribers, get valuable feedback and increase affiliate sales.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.

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What is the Best RSS Reader For Windows?

By Virginia Daley

A windows RSS Feed Reader will allow you to quickly and easily subscribe to your favourite blog feeds and constantly update you with the latest news and updates. Some applications are stand alone while others are web based and you can only access them through your web browser. You can view the content of blog feeds either on the net using a site like yahoo or by downloading a free RSS reader software.

News aggregators and RSS feed readers are primarily the same thing. News aggregators can read any feed but their primary use is to view the latest news. Many mobile devices also support feeds too so they are not only available at your PC.

Free RSS Readers

Google has a free news feed reader which is very easy to use, yet quite comprehensive.

Bloglines also has one that doesn't involve any software installation. However, it is not as comprehensive as Google's in my opinion.

SharpReader is a great organizer with virtual folders included.

Newzcrawler has been specifically designed to keep you up to date with the latest breaking news worldwide.

Pluck is quite a novel application which actually plucks the latest information from your favourite websites online and plucks it then straight to your web browser such as IE.

My personal free version is Awasu. What makes it my number one choice is the fact that it's very easy to enhance it with specific plugins. Its interface is also very user friendly and quite enjoyable to use.

There are so many high quality free versions out there that I don't believe you need to spend any money at all finding the right reader for you.

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RSS and Search Engine Optimization‏

After putting a lot of thought into how to best use RSS feeds on your website and then creating them on your website, the next step is to promote them. As with any kind of marketing, where and how you advertise your website can determine the amount of visitors. The same applies to RSS feeds.

As you create your RSS feeds, keep in mind that the title should contain optimal search keywords. The more keywords contained, the more likely you are to have your feed come up when a particular search string is entered. This is not to say you should cram every possible keyword into the title of the RSS feed. Instead, keep in mind that you can have up to 15 different titles listed for the same link, article, content, etc. when creating the original RSS file.

Use descriptors to attract visitors to your site by tempting them to click on your feed. Think of text that will enhance your content, but not make it appear irrelevant. People are less likely to click on a RSS feed if it doesn't fit their needs and wants. By keeping the descriptors concise, but also tempting, you will drive people to click on your link over someone else's.

In keeping with the keyword search, don't forget that you can now search by theme. Use this to your advantage and group your RSS feeds into themes. When submitting them to search engines, group the feeds into specific themes. This can help bring your feeds up more often when similar themes are searched.

When you add RSS feeds from other companies, you can tell your website how to react when the feed is clicked on. Rather than have visitors transported to the new site, have it come up as a new window. This will help lessen the chance your site visitors will leave your website completely.

People don't use the back button as often, so it increases your chances of the person to continue to peruse your site if the RSS feeds pop up as new browsers.

As you design your RSS feeds, include your company's contact information. This entails your website, any relevant contact information, and if possible, your logo. The more experience a person has with your website, the more frequently he or she will recall it when thinking of your products or services.

Consequently, it also goes to say you need to make sure the experience is a positive one because it goes the same way with a negative experience, except it deters visitors from returning.

Use your feed within your own site. By promoting it within your own website, you can improve its standing on external search engines. Search engines often return results by the most frequently clicked first. If you don't have enough faith in your own RSS feed to include it in your website, why would anyone else want to subscribe to it? At the same time, RSS feed search engines often return results alphabetically.

Typically an English teacher would not count the word 'A' in a title when cataloguing it, but in RSS search engines, it is viewed as the first word of a title. Try to word your titles to begin with 'A' to improve their standing. As they are clicked on more and more, it will increase the feeds' standings in other search engines.

In order to utilize your well written and constructed RSS feeds, remember to subscribe to them yourself. Nothing gives others' faith in their content like seeing it on the originators' website. Use keywords appropriately in titles because you can write multiple titles to fit the same content. You can also use themes to help capture the essence of your RSS feeds. Keep site visitors at your website by 'instructing' external RSS feeds to open in new browser windows.

Lastly, don't forget to include your company's contact information with the website in your feeds. The more often these are put out to the general population, the more exposure you will get.

About the Author: Tim Eisenhauer - RssFeedDirectory.org gives you the maximum exposure for your RSS Feed. We are the premeire RSS Feed Submission service on the internet, helping your website get the extra exposure and traffic you need. Submit your RSS feed to our RSS Feed Directory today.