6/23/2010

Unleash the Marketing & Publishing Power of RSS

•Get all of your online content and marketing messages delivered to your receipients. No spam filters, no blacklists, no problems.
•Win back your customers and prospects by finally getting your messages through to them.
•Increase your natural search engine rankings and drive fresh traffic to your website.
•Get your content published on other sites, generating more visitors and exposure for your business.
•Ultimately, use RSS to increase your sales, develop profitable customer relationships and better monetize your online content.
•RSS publishing is easy and using some tools can even be free. You can start using it today without any cost whatsoever!
How Well-Known Marketers and Publishers Are Already Profiting from RSS

•BTI Communications Group: Search Engine Rankings
BTI Communications Group is a small VoIP solutions provider, but using RSS they acheived #1 search engine rankings for their most important keywords, such as voip solution provider on Google. While their larger competitors are investing in search engine campaigns, BTI is achieving top positions for free. They also increased the traffic to their corporate site for 75%.


•Lockergnome.com: Improved Clickthrough Rates
Lockergnome.com, one of the most popular tech sites on the Web today, used to distribute more than 400.000 e-mail newsletters weekly. Today, they have 5 times more RSS subscribers than e-mail subscribers and their RSS clickthrough rates are 500% greater than their e-mail clickthrough rates.


What is RSS?
RSS is a simple to use publishing tool for marketers and publishers, which allows you to easily get your internet content delivered to your subscribers and to other web media.
[to find out more about what RSS is, click here]

Up until now most internet marketing tools could be used only for a specific internet marketing activity (such as direct marketing, search engine marketing, business blogging, internet advertising, digital public relations, e-commerce, ...).

There has never before been a single tool to improve, enhance and power all of them, without prejudice.

But RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix.

How Can RSS be Used by Marketers and Publishers
•Direct marketing
•E-zine publishing
•Public relations
•Monetizing online content
•Customer Relationship Management
•Advertising
•Internal and team communications
•Search engine optimisation
•Lead generation
•Online publishing
•E-commerce
•And much much more ...


"Rok's book is the most comprehensive guide on RSS for marketers. A milestone document that clearly defines the role of RSS in the marketing mix and gives concrete instructions and tips regarding how to best leverage this powerful and game changing capability."

--- Dick Costolo, Feedburner"Rok, What you did is not fair! You've left everyone else nothing more on the subject of RSS to write about.

Now I understand why Pakii calls your book the 'best on the planet' - I agree. It is the most comprehensive, detailed and complete writing on the topic of RSS feed marketing and publishing I've read.

My notebook has tons of notes to myself, made while reading your book - in ONE sitting, lasting just under 4 hours. I simply couldn't stop. There'll be a lot of changes implemented soon on my various RSS feeds, thanks to what I picked up from your guide.

All success,

Dr.Mani Sivasubramanian
Author: How To Profit From RSS Feeds
http://www.RSS-Marketing.com""Hello Rok -

Just a note to say I love your material on RSS. (You have new fan here!) IMO, you do a wonderful job of explaining exactly how RSS can help grow a business . One of your articles several weeks ago prompted me to have a look at your site.

I bought both your "Unleash the Marketing and Publishing Power of RSS" and the [ competitive print book title removed from the letter ] book. From a marketing-relevant standpoint, your book blows the other out of the water.

Anyway, saw another of your articles come through today and thought I'd drop you a line.

Regards,
Bobette Kyle
http://www.WebSiteMarketingPlan.com
Marketing Plan and Web Promotion Information" Take a Look at Some Quick Examples of How Companies are Already Using RSS ...
•MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.


•BTI Communications, a VoIP company achieved #1 search engine positions for their most important keywords in a highly staurated market, only using the power of RSS.


•Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.


•Some affiliate managers already communicate with their affiliates using RSS.


•FindSavings.com uses RSS to deliver savings coupons and related information.


•Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.


•A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews, “radio” shows and even audio messages to their customers.


•Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.


•Other companies are using RSS to deliver whitepapers and other educational content.


•One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.


•Many internet publishers are using RSS to deliver their newsletters.


•Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.


•Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?


•Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.


•Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes.
Discover the Marketing Power of RSS Today
If this is enough to convince you that you need to implement RSS as part of your internet marketing strategy now, click here to order the "Unleash the Marketing & Publishing Power of RSS" e-book, acclaimed as the best and most comprehensive guide on RSS for marketers by leading RSS developers, marketers, experts and thought leaders. This is the only report on RSS that is fully supported by the RSS industry.

Your order is completely risk-free, as the e-book comes with a 90-day unconditional money-back guarantee.



If not, keep reading to find out more in-depth how you can benefit from RSS ...

New -- Just added to this package: a bonus 1 hour and 15 minutes RSS video on RSS Marketing for Beginners

A new video covering the basics of RSS marketing has just been added to the Unleash the Marketing & Publishing Power of RSS package.

Just over 1 hour and 15 minutes in length, the video covers everything from what RSS is, why it matters to marketers, what marketers can do with it to an in-depth explanation of the 7 key steps to RSS marketing success.

You will receive this video as a bonus gift with your order of Unleash the Marketing & Publishing Power of RSS.RSS in Detail
How RSS Will Increase Your Business Success
Improve Your Search Engine Rankings

RSS will increase your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site.

It will generate completely new traffic for you and help you increase the power of your existing traffic sources.

It will get you listed almost immediately, even at directories like Yahoo!, and will get you #1 positions for your most important keywords and phrases.

And the best part: it's free and quick; takes less than a day to do.

100% Content Delivery

Forget about spam filters that are keeping your content away from your subscribers. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on.

With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...

And don't forget about the power of RSS personalization and autoresponder messages, which are already possible.

Discover New Marketing Opportunities

New times bring new marketing opportunities, and RSS is the leader in this area as well.

•Use it to increase the sales of your affiliates by providing them with RSS feeds to better promote your products.


•Launch your own RSS product feeds and digital catalogues (Amazon started publishing those not long ago) that bring your products directly to your recipient's desktops. Amazon is doing, but not many other people yet. Be among the first and get a lion's share of your target market.


•Market through branded RSS aggregators and establish a constant connection with your subscribers. It's just like having a branded e-mail client that your customers and prospects are using every day ... but much cheaper.


•Find innovative ways of delivering your ads and direct marketing messages directly to your audiences, making sure they are actually read.


•Autoresponders are a great marketing tool, but are becoming ineffective because your prospects just don't want to give you their e-mail addresses. RSS gives you this very same power, but without the fear people have with e-mail.


•Use RSS to market to your existing customers, affiliates, business partners and employees/team members.


•Publish your own "podcast", a special RSS feed, which carries audio. Perfect for your own audio "radio station" or for getting your voice to your readers, without having to worry about too large e-mail attachments. Podcasting got so big that not only every respected internet marketers is using it, but also huge corporations like GM.


•Use RSS to deliver latest posts and topics from your forums directly to your readers, to increase forum popularity and the quantity & quality of conversations.

Get Your Content Published On Other Web Sites

Get your content easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field.

Again, it's free and easy, and has the potential of bringing your content to thousands and thousands of new prospects, who are ready to buy now.

Generate New Subscribers More Easily

Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests.

That means that by having an RSS feed you can raise your visitor-to-subscriber conversion easily.

Just imagine how converting more visitors in to subscribers will improve your long-term sales ... every additional subscriber you get means a new potential sales and a long-term relationship that could lead to dozens of sales on the long-term, especially if you convert him in to an affiliate.

If however you're not using RSS, these sales could easily be lost.

Don't Worry About Messages From Your Customers Not Reaching You

E-mail messages, yes, even those from your customers and their business enquieries, are often lost due to spam filters.

With RSS, no messages from your customers or prospects will ever get lost again. That means that you'll now capture every business enquiery and respond accordingly, turning it in to a real sale.

(For the rest, please click on the link in the title)

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